HOW TO CREATE A SAFE ENVIRONMENT THAT GENERATES TRUST

Brand protection

We are part of a supply chain where each link is key to achieving a high level of trust with the end consumer. The consumer chooses a product based on its qualities, which are protected under the brand umbrella, creating a presumption of safety regarding what they purchase.

The brand is expressed through a label, in packaging that reflects the image the manufacturer wants to project about their product, serving as a guarantee of its contents. In other words, a valuable brand denotes a series of advantages related to quality, reliability, safety, recognition, etc. Therefore, from the consumer's perspective, the brand affects how consumers think about a specific category of products; brand value can be understood as the differential effect a product has due to brand recognition.

Thus, protecting the brand is an obligation for the owner if they want to maintain the value of the company. The legal aspect is important, as discrediting on social media, attacks on a brand's reputation, counterfeiting, and fraud should be protected by the legal systems of each country; and the penalties for offenders should be sufficiently deterrent. However, today we see that there is barely any economic penalty for those who engage in these practices.

Security Inks is a solid link in the protection chain. Our experience in multiple sectors—consumption, food, beverages, protected designations of origin, and sensitive sectors like pharmaceuticals—makes us important partners for private companies in these areas.

We also operate in the public sector by protecting documents that represent a state and its government.

Security Inks relies on the strength of its suppliers and its research and development efforts for new solutions that we provide to our clients to keep them at the forefront, maintaining leadership in their markets.

Our quality and security policies guarantee the effectiveness of our company in achieving its mission and safeguarding the values that are inherent to our ideology.